My app has been on the Market for about 4 or 5 days. It's only been free downloads so far. This isn't entirely unexpected, as I haven't done promotion, it's pretty niche (vocabulary game for the Japanese Language Proficiency Test) and there is a fair amount of competition, even on Android. Out of the the 5 free apps, here are the free download numbers:
Downloads
Total Active
1: 56 32
2. 58 24
3. 32 11
4. 23 15
5. 36 12
So, I'm guessing somewhere around 40% retention overall. But, there are 92 active installs, and this is will hopefully increase over time. I didn't want to get hung up in the advertising for Android, but I figure I might as well give it a shot, since I've gone through all the trouble of making it.
The trigger is that I've come across a free guide to setting up ads in Android, called "Android Income Quickstart" by Tim MacKenzie (www.ProjectJourneyman.com). It looks like a nice little roadmap to getting going on ads, sort of a follow the steps kind of thing. So, I'm going to give it a go.
Important note: I suggest you grab a copy at www.ProjectJourneyman.com, because it's has all the specifics. There are also links in there which will benefit the author and cost nothing for us. But I will quote from the text here and there, because it's very good info in general..
The first step is to set up admob. According to the guide:
"Admob is the big fish in the Android ad world. Almost everyone has heard of
them, and their association with Google makes them very visible. The Android
Developer Console even tries to directly get you to buy Admob ads for your
app.
Everyone should have an Admob account if they are developing Android apps.
That doesn't mean that all of your ad traffic should go to Admob, however.
We'll get to that in the next section."
(here we click the link provided in the pdf)
Once you do that, you'll get a "Publisher code". It think this might be the "install code" - in my case it's "Install Code - JLPT 1 Free Vocabulary Quiz"
The next step is to set up ModFox. Here's what the guide says about it:
"A bit less well known, MobFox is a smaller player that specializes in high-CPC
ads in Europe. More importantly, they offer some advanced tools to help you
control what ads you show. We'll be setting those up in a minute to help
maximize your revenue."
(click the pdf link to sign up for MobFox)
As you walk through the signup, you'll have to enter a url for your app that starts with http://
I'm not sure how to go with this. The quick start guide says
"Use the same Market address, even though the field starts filled in with
“http://”
Does that mean delete the http? Or delete the "market" part? Or the use the valid url? Is is for matching with the admob somehow?
Heres the way it was entered in admob, let's try that.
market://details?id=com.kanjisoft.jlpt1.free
Ok, there's no mistaking the product id here:
Your Publisher Site ID is: big long alphanumeric string
Ok, now we download the Mobfox sdk. Now's where we have to go ahead and implement it in the code, apparently. That's what we'll cover in the next post.
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